eNivesh Financial Services
Private Markets & HNI Investing

PMS & AIF — Built for Sophisticated Investors

Beyond mutual funds lies a tier of bespoke, regulated investment vehicles — Portfolio Management Services and Alternative Investment Funds — built for investors with larger capital, longer horizons and an appetite for concentrated, higher-conviction strategies.

₹50L+

PMS minimum investment

₹1Cr+

AIF minimum investment

1,800+

SEBI-registered AIFs

₹15L Cr+

AIF industry commitments

The Indian Investment Ladder

From your first SIP to ultra-HNI private markets

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1
Mutual Fund SIP₹500
Pooled, retail, daily liquidity
2
Direct Equity₹5,000
Self-directed stock investing
3
PMS₹50 Lakh
Personal demat, concentrated portfolio
4
AIF (Cat I / II / III)₹1 Crore
Pooled, private & structured strategies
5
AIF — Large Value Fund₹70 Crore
For SEBI-accredited investors only
📍 You're exploring rungs 3 & 4 — PMS and AIFCheck my eligibility →
📘 The Basics

Two Routes Beyond Mutual Funds

PMS and AIFs are both SEBI-regulated, but they work very differently. Understanding the distinction is the first step before choosing one — or both.

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Portfolio Management Services (PMS)

A SEBI-registered Portfolio Manager builds and manages a portfolio of stocks, bonds or other securities directly in your own name and demat account — not pooled with other investors. You own the actual shares; the manager makes the buy/sell calls.

Min. ₹50 Lakh · SEBI (Portfolio Managers) Regs, 2020
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Alternative Investment Funds (AIF)

A privately pooled investment vehicle — structured as a trust, LLP or company — that raises capital from sophisticated investors and deploys it into private equity, real estate, distressed debt, structured credit or hedge-fund style strategies.

Min. ₹1 Crore (₹25L for emp./directors) · SEBI (AIF) Regs, 2012
⚖️ Side by Side

Mutual Funds vs PMS vs AIF

The right vehicle depends on your ticket size, liquidity needs and the kind of strategy you're trying to access.

ParameterMutual FundPMSAIF
Minimum investment₹500 (SIP)₹50 Lakh₹1 Crore (₹25L emp./directors)
StructurePooled — you own unitsYou own securities directlyPooled — you own fund units
CustomisationNone — standard schemeHigh — bespoke mandateFixed strategy per scheme
LiquidityT+1 to T+3Generally liquidCat I & II: 3+ yr lock-in
Typical fees0.3%–2.5% expense ratio1–2.5% + 0–20% performance1.5–2.5% + 10–20% carry
Best suited forEvery investorHNIs wanting customised listed exposureUHNIs / family offices, private markets

Figures are illustrative, based on prevailing SEBI norms as of 2026. Always verify current terms in the manager's Disclosure Document (PMS) or PPM (AIF) before investing.

🔍 Deep Dive

How Each One Actually Works

Explore the structure, eligibility, categories and taxation of PMS and AIFs.

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Discretionary PMS

Manager has full authority to buy, sell and rebalance within the agreed mandate — the most popular form of PMS.

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Non-Discretionary PMS

Manager recommends trades, but every transaction needs your explicit approval before execution.

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Advisory PMS

Manager only advises; you execute trades yourself through your own broker, at the lowest fee tier.

Eligibility, Fees & Taxation

Minimum Ticket

₹50 lakh per client, mandated by SEBI since 2020. The minimum applies per strategy if you split across more than one.

Fee Structure

1.0%–2.5% fixed management fee p.a. plus 10%–20% performance fee above a hurdle, usually with a high-water mark.

Taxation

Mirrors direct equity/debt investing — STCG 20%, LTCG 12.5% on equity gains above the exemption threshold.

Tax rules are subject to periodic changes via the Union Budget. This is general information, not tax advice.

Category I

Economically Desirable

Venture Capital, Angel, SME, Social Venture & Infrastructure Funds — typically receive incentives.

Category II

Default / Catch-All

Private Equity, Debt & Structured Credit, Fund of Funds, Real Estate — the largest category by AUM.

Category III

Complex, Often Leveraged

Long-short, quant & derivative-based strategies — closest to a "hedge fund" in the Indian context.

Eligibility, Tenure & Tax

Minimum Investment

₹1 crore generally; ₹25 lakh for employees, directors or fund managers of the AIF itself.

Tenure

Cat I & II usually closed-ended, 3-year minimum lock-in; Cat III can be open or closed-ended.

Taxation

Cat I & II: pass-through, taxed in investor's hands. Cat III: taxed at fund level before distribution.

SEBI's Sept 2025 reform made Angel Funds accredited-investor-only with a 1-year lock-in. Regulations evolve frequently — confirm current rules with your advisor or the fund's latest PPM.

🏦 The Landscape

Who Manages PMS & AIFs in India

From large AMC-backed houses to specialist boutiques — eNivesh connects you with SEBI-registered managers suited to your goals. We do not run our own PMS or AIF.

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Institutional Houses

SBI Funds, ICICI Prudential, Kotak, ASK, Motilal Oswal, Nippon India & Aditya Birla Sun Life run sizeable PMS books.

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Boutique & Independent

Marcellus, Aequitas, Green Lantern, Buoyant, Abakkus, Carnelian & White Oak focus on concentrated, high-conviction equity.

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AIF Managers

360 ONE, Edelweiss Alternatives, IIFL Alternate Assets, Kotak Alternate Assets, Avendus & ICICI Venture across Cat I/II/III.

⚠️ Know Before You Invest

Risks & Suitability

PMS and AIFs are powerful tools, but not for every investor. Be honest with yourself on these points before committing capital.

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Concentration Risk

PMS and many AIF strategies hold 10–25 securities — gains and losses are amplified versus the broader market.

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Limited Liquidity

Cat I & II AIFs are usually locked in for 3+ years; even PMS can carry exit loads on early redemption.

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Higher Costs

Management and performance fees are meaningfully higher than mutual funds, raising the bar for net alpha.

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Manager Dependency

Returns track one manager's skill closely — exits or style drift can change future performance materially.

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No Capital Protection

Like all market-linked products, there is no SEBI or government guarantee on returns or capital.

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Complex Documents

Disclosure Documents and PPMs are dense legal documents — have your advisor walk you through the fine print.

🪜 How It Works With eNivesh

From Enquiry to Onboarding

01

Suitability Check

We assess net worth, horizon and risk appetite to confirm whether PMS, AIF, or a mix fits you.

02

Shortlisting

Based on the latest SEBI/APMI disclosures, we shortlist 2–3 managers fitting your goals.

03

Documentation

We help with KYC, demat opening (PMS) or PPM acknowledgement and capital commitment (AIF).

04

Ongoing Monitoring

Portfolio reviews, performance tracking and rebalancing guidance as your needs evolve.

❓ Common Questions

PMS & AIF — Frequently Asked Questions

What is the actual difference between PMS and a mutual fund?+
In a mutual fund, your money is pooled with thousands of investors and you own units. In a PMS, securities are bought and held directly in your own demat account — you own the actual shares, and the portfolio is built specifically for you.
Can NRIs invest in PMS and AIFs?+
Yes, subject to FEMA regulations and provider-specific terms — typically via NRE/NRO accounts with additional KYC/FATCA documentation.
What happens if I want to exit a PMS or AIF early?+
PMS is relatively liquid — redeem with notice, though an exit load may apply early on. AIFs, especially Cat I & II, are usually closed-ended with a fixed tenure and limited early-exit provisions.
Is the ₹50 lakh / ₹1 crore minimum a one-time requirement?+
It's the minimum to start. For PMS, your remaining value should generally stay above ₹50 lakh even after partial withdrawals. For AIFs, your capital commitment is fixed for the fund's tenure.
Are PMS and AIF returns guaranteed?+
No. Like mutual funds and direct equity, these are market-linked investments carrying the risk of loss of capital. Always evaluate risk-adjusted metrics, not just headline returns.
Should I choose PMS, AIF, or both?+
They're complementary. PMS suits listed-market, transparent, demat-held exposure. AIFs unlock private equity, structured credit and hedge-style strategies. Many HNIs with ₹2 crore+ surplus use both.

Ready to Explore PMS or AIF?

Book a free, no-obligation consultation. Our advisors will assess your eligibility, shortlist suitable SEBI-registered managers, and guide you through documentation — start to finish.

⚠️ Important Disclaimer: Portfolio Management Services (PMS) and Alternative Investment Funds (AIFs) are subject to market risks and are meant for sophisticated investors who understand and can bear the associated risks, including loss of capital. The minimum investment amounts (₹50 lakh for PMS, ₹1 crore for AIF, ₹25 lakh for AIF employees/directors, ₹70 crore for Large Value Funds) are as mandated by SEBI regulations and may be revised by the regulator from time to time. Past performance of any portfolio manager or AIF scheme is not indicative of future results. This page is for educational and informational purposes only and does not constitute investment advice, a recommendation, or an offer to invest in any specific scheme. eNivesh Financial Services acts as a referral/distribution partner connecting investors with SEBI-registered Portfolio Managers and AIF Managers and does not itself manage any PMS or AIF scheme. All fees, terms and risk factors are governed by the respective Disclosure Document (PMS) or Private Placement Memorandum (AIF) issued by the manager — investors must read these documents carefully before investing. Tax treatment is based on prevailing law as of 2026 and is subject to change; please consult a qualified tax advisor for guidance specific to your situation. Investors are advised to independently verify the SEBI registration of any Portfolio Manager or AIF before committing funds via the SEBI website (sebi.gov.in).